BIG CBS Networks Enters Distribution Deal with SCOD-18 & Home Cable

BIG CBS Networks Pvt. Ltd., the joint venture between India’s multi-media entity, Reliance Broadcast Network Ltd. and US’s No. 1 television company, CBS Studios International, announces the signing of the deal with SCOD-18& Home Cable - a company operated by a consortium of Mumbai's cable operators, has launched its own digital and analog cable services, to further strengthen its distribution network in one of the most relevant markets of Mumbai. With effect to this alliance, the channel has further strengthened the distribution network to vast populace of relevant households.

SCOD-18 & Home Cable customers can now enjoy the latest, freshest and hottest shows on BIG CBS Prime with hit shows like NCIS, Bellator, Survivor and BIG CBS LOVE with shows like Oprah Winfrey, America’s Next Top Model, Rachael Ray straight from the US. Further, the network’s soon to be launched channel BIG CBS SPARK will also be available on this platform.

Speaking on the occasion, Arup Gopikrishna, Vice President Distribution said, “BIG CBS Prime in a short span of time has managed to slide up to number 3rd position and BIG CBS Love is also grabbing eyeballs. With a strong distribution network we want to reach the Channel to all relevant audiences who seek near live, international English entertainment. We are excited to reach the customers of SCOD 18 world class entertainment in their homes.”

BIG CBS PRIME is already available across over 30 Million HH’s in all major digital cable and DTH platforms like Hathway, In Cable , Digi Cable, DEN, 7 Star, WWIL, ICC, Sun Direct, Reliance Digital, Videocon D2H , Airtel Digital TV and now on SCOD-18 & Home Cable. It is also available across many MSOs in smaller centers on their Digital networks, covering overall over 400 cable networks.
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Different Types of Mass Media

 Mass media are media, which can be used to communicate and interact with a large number of audiences. Be it the pictorial messages of the early ages, or the high-technology media that are available today, one thing that we all agree upon, is that mass media are an inseparable part of our lives. Entertainment and media always go hand in hand, but in addition to the entertainment, mass media also remain to be an effective medium for communication, dissemination of information, advertising, marketing and in general, for expressing and sharing views, opinions and ideas. Mass media is a double-edged sword which means that there are positive effects of media as well as negative influences of media. Here are some of the different types of mass media:

Print Media: The print media includes newspapers, magazines, brochures, newsletters, books and even leaflets and pamphlets. Visual media like photography can also be mentioned under this sub-head, since photography is an important mass media, which communicates via visual representations. Although, it is said that the electronic or new media have replaced the print media, there exists a majority of audiences who prefer the print media for various communication purposes. Public speaking and event organizing can also be considered as a form of mass media.

Electronic Media: For many people, it is impossible to imagine a life without their television sets, be it the daily news dose or even the soap operas.This mass media includes television and radio. This category also includes electronic media like movies, CDs and DVDs as well as the new hottest electronic gadgets.

New-age Media: With the advent of new technologies like Internet, we are now enjoying the benefits of high technology mass media, which is not only faster than the old-school mass media, but also has a widespread range. Mobile phones, computers and Internet are often referred to as the new-age media. Internet has opened up several new opportunities for mass communication which include email, websites, blogging, Internet tv and many other mass media which are booming today.
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